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Digital Marketing: Strategy, Implementation and Practice PDF




by Dave Chaffey : Digital Marketing: Strategy, Implementation and Practice

ISBN : #0273746103 | Date : 2012-12-04

Description :

PDF-eaa0a | Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand … Digital Marketing: Strategy, Implementation and Practice


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Digital Marketing: Strategy, Implementation and Practice by by Dave Chaffey

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by Michael LeBoeuf : How to Win Customers and Keep Them for Life

ISBN : #0425114686 | Date : 1989-03-01

Description :

PDF-1999f | A hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team, written by one of the nation’s foremost business consultants…. How to Win Customers and Keep Them for Life


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How to Win Customers and Keep Them for Life by by Michael LeBoeuf

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Framework Marketing Management Pin Card PDF 0e90003a1

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by Philip Kotler : A Framework for Marketing Management with Pin Card

ISBN : #0273677764 | Date : 2002-09-20

Description :

PDF-cc5fe | … A Framework for Marketing Management with Pin Card


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[Pub.69NsH] A Framework for Marketing Management with Pin Card PDF | by Philip Kotler


A Framework for Marketing Management with Pin Card by by Philip Kotler

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Change Management Including Featured Leading PDF B839b038f

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HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)

ISBN : #1633694518 | Date : 2011-03-08

Description :

PDF-214d2 | Most company’s change initiatives fail. Yours don’t have to.If you read nothing else on change management, read these 10 articles (featuring “Leading Change,” by John P. Kotter). We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you spearhead change in your organization.HBR’s 10 Must Reads on Change Management will inspire you to:Lea… HBR’s 10 Must Reads on Change Management (including featured article “Leading Change,” by John P. Kotter)


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Account Strategy Marketing Advertising Promotion PDF A4976bd94

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Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion) PDF




by Neil Rackham : Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion)

ISBN : #0070511144 | Date : 1989-01-01

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PDF-3fffa | An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client–these are the keys to success when you need to nail down major accounts. Now, for the first time, here’s a book of practical, proven-effective strategies and tactics for the entire maj… Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion)


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[Pub.65BNU] Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion) PDF | by Neil Rackham


Major Account Sales Strategy (Marketing/Sales/Advertising & Promotion) by by Neil Rackham

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SPIN Selling Neil Rackham PDF 8861df235

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SPIN Selling PDF




by Neil Rackham : SPIN Selling

ISBN : #0070511136 | Date : 1988-05-01

Description :

PDF-80000 | Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation’s massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource … SPIN Selling


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SPIN Selling by by Neil Rackham

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Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book PDF




by BusinessNews Publishing : Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book

ISBN : # | Date : 2014-10-28

Description :

PDF-5ba24 | The must-read summary of Bill Price and David Jaffe’s book: “The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy & Control Costs”.This complete summary of the ideas from Bill Price and David Jaffe’s book “The Best Service Is No Service” shows that customers don’t want a “relationship” with a company – they want to buy their product and they want it… Summary: The Best Service Is No Service: Review and Analysis of Price and Jaffe’s Book


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Customer Experience Future Trends Insights PDF E33c42e51

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Customer Experience: Future Trends and Insights PDF




by C. Shaw : Customer Experience: Future Trends and Insights

ISBN : #0230247814 | Date : 2010-09-09

Description :

PDF-72d5c | Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share…. Customer Experience: Future Trends and Insights


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Customer Experience: Future Trends and Insights by by C. Shaw

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Strategic Management and Marketing in the Service Sector PDF




by Christian Gronroos : Strategic Management and Marketing in the Service Sector

ISBN : #0862380596 | Date : 1984-11

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Marketing University Selected Chapters Consumers PDF 21f6d8bd6

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Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e) PDF




by Hawkins/Best/Coney : Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e)

ISBN : #0073261033 | Date : 2004

Description :

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[Pub.53fnM] Marketing 325, Miami University (Selected Chapters from Consumer Behavior, 9e, Consumers, 2e, and Consumer Behavior and Marketing Strategy, 7e) PDF | by Hawkins/Best/Coney


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QualitA4tswahrnehmung Aus Kundensicht Ankommen Praxisbeispiele PDF 3e94eaa91

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by Rita Rizk-Antonious : Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)

ISBN : #3409117253 | Date : 2002-11-27

Description :

PDF-af98e | Qualität ist gefragt. Doch was letztlich zählt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die Qualitätswahrnehmung beeinflussen. Der Leser erhält innovative Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel- und Gastronomie, Automobilbereich, Kreditinstitute und Weiterbildung, um Exzellenz in der Servicequalität zu erzielen. Besonderheiten aus … Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)


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Muster Erfolgreicher Internationalisierung Handelsunternehmen Konfigurationsansatzes PDF 28e7a7e6e

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by Sandra Schwarz : Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des … and International Marketing) (German Edition)

ISBN : #3834914916 | Date : 2009-01-27

Description :

PDF-fac1f | Ausgehend von der strategischen Grundorientierung der Unternehmen analysiert Sandra Schwarz die Ausgestaltung der markt- und beschaffungsseitigen Wertschöpfungsaktivitäten sowie der Führung bei international agierenden Handelsunternehmen…. Muster erfolgreicher Internationalisierung von Handelsunternehmen: Eine empirische Analyse auf Basis des Konfigurationsansatzes und des … and International Marketing) (German Edition)


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Product Information Management Practice Professionals PDF 0e21b47f3

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Product Information Management: Theory and Practice (Management for Professionals) PDF




by Jorij Abraham : Product Information Management: Theory and Practice (Management for Professionals)

ISBN : #3319048848 | Date : 2014-05-05

Description :

PDF-2aabd | Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implemen… Product Information Management: Theory and Practice (Management for Professionals)


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[Pub.27EGz] Product Information Management: Theory and Practice (Management for Professionals) PDF | by Jorij Abraham


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Superconsumers Simple Speedy Sustainable Superior PDF 823543003

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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth PDF




by Eddie Yoon : Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

ISBN : #1633692078 | Date : 2016-12-20

Description :

PDF-c1650 | Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.Although small in number, superconsumers can have… Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth


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[Pub.21Qip] Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth PDF | by Eddie Yoon


Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by by Eddie Yoon

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Navigating New Retail Landscape Developments PDF 77ed66e02

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Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF




by Alan Treadgold : Navigating the New Retail Landscape: A Guide to Current Trends and Developments

ISBN : #0198745753 | Date : 2016-08-30

Description :

PDF-67b73 | The retail industry globally is in the early stages of an era of profound, perhaps unprecedented, change. This book is intended to serve as a robust and practical guide to leaders of enterprises tasked with both understanding and delivering success in the new landscape of retailing. The book firstly describes the major directions and drivers of change that define the new global landscape of retai… Navigating the New Retail Landscape: A Guide to Current Trends and Developments


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[Pub.04eTy] Navigating the New Retail Landscape: A Guide to Current Trends and Developments PDF | by Alan Treadgold


Navigating the New Retail Landscape: A Guide to Current Trends and Developments by by Alan Treadgold

This Navigating the New Retail Landscape: A Guide to Current Trends and Developments book is not really ordinary book, you have it then the world is in your hands. The benefit you get by reading this book is actually information inside this reserve incredible fresh, you will get information which is getting deeper an individual read a lot of information you will get. This kind of Navigating the New Retail Landscape: A Guide to Current Trends and Developments without we recognize teach the one who looking at it become critical in imagining and analyzing. Don’t be worry Navigating the New Retail Landscape: A Guide to Current Trends and Developments can bring any time you are and not make your tote space or bookshelves’ grow to be full because you can have it inside your lovely laptop even cell phone. This Navigating the New Retail Landscape: A Guide to Current Trends and Developments having great arrangement in word and layout, so you will not really feel uninterested in reading.

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