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by O C et al Walker : Marketing Strategy – Planning and Implementation

ISBN : #0071148620 | Date : 1996

Description :

PDF-4341a | … Marketing Strategy – Planning and Implementation


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Managers Competitive Marketing Strategies Second PDF 290505047

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by Norton Paley : The Manager’s Guide to Competitive Marketing Strategies, Second Edition

ISBN : #1574442341 | Date : 1999-04-30

Description :

PDF-fe66e | The ability to think strategically is permeating every level of successful organizations – particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager’s Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you … The Manager’s Guide to Competitive Marketing Strategies, Second Edition


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by Douglas J. Dalrymple : Marketing Management – Text and Cases

ISBN : #0471600024 | Date : 1995-01-05

Description :

PDF-4f0c7 | Noted for its numerous cases, this comprehensive textbook focuses on all aspects of planning, co-ordinating and executing marketing strategy. It includes the main terms and concepts associated with marketing management, as well as a wide range of cases which provide readers with opportunities to apply what they have learned by solving realistic marketing problems. As such, it can be used on both m… Marketing Management – Text and Cases


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by John A. Murray : Managing Marketing: Concepts and Irish Cases

ISBN : #0717119521 | Date : 1993-12-31

Description :

PDF-f5f60 | This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing activity, through the development of a comprehensive new … Managing Marketing: Concepts and Irish Cases


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Transforming Organizations Subscription Economy Starting PDF 756514672

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by Alexander Manu : Transforming Organizations for the Subscription Economy: Starting from Scratch

ISBN : #1138281700 | Date : 2017-09-21

Description :

PDF-7f475 | The emerging present is a fast-changing context for incumbent organizations, especially in market segments where online behavior is replacing physical proximity, and users engage with digital platforms for the acquisition of products and services. These are platforms that allow users to behave, to leave a mark, and to participate in the community of others, which are the values people now seek. Tr… Transforming Organizations for the Subscription Economy: Starting from Scratch


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Turn Your Contacts Into Cash PDF 5684cf314

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Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics PDF




by Patrick Powers : Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics

ISBN : #0956687008 | Date : 2010-09-21

Description :

PDF-fa32a | … Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics


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[Pub.15Kbp] Turn Your Contacts into Cash: How to Turn Everyone You Meet and Know into an Endless Stream of Hot Prospects, Referrals and Money Using Street Smart Networking Tactics PDF | by Patrick Powers


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Summary Behind Review Analysis Benioffs Ebook PDF 50144e5c1

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Summary: Behind the Cloud: Review and Analysis of Benioff’s Book PDF




by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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Advances Services Marketing Management Business PDF 87a5b4efe

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Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy) PDF




by Teresa A. Swartz : Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)

ISBN : #1559388552 | Date : 1995-08-25

Description :

PDF-c9d8f | This title is part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed in this title include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality…. Advances in services marketing and management, Volume 4 (Advances in Applied Business Strategy)


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Amalgamate Summer 2016 Gregory Chambers PDF 725cc1584

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by Gregory S Chambers : Amalgamate: Summer 2016

ISBN : #154135611X | Date : 2016-12-29

Description :

PDF-4ad2a | Greg Chambers is a sales and marketing consultant in Omaha, Nebraska. Amalgamate is his bi-annual collection of sales and marketing ideas on business practices that fit. It is distributed to clients and their colleagues on publication…. Amalgamate: Summer 2016


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Strategic Marketing Douglas West PDF 7983da8d9

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by Douglas West : Strategic Marketing

ISBN : #019968409X | Date : 2015-04-09

Description :

PDF-544f0 | The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies…. Strategic Marketing


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Management Training Technology Companies Entrepreneur PDF 1db5cd7ce

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Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II) PDF




by Bob Norton : Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)

ISBN : # | Date : 2007

Description :

PDF-649b3 | A complete training library for your management team from the exclusive CEO Boot Camp. Best practices for sales, marketing, finance, product development, hiring, management and leadership. Tools to optimize any business model. This package is designed to raise the performance level of any senior management team by providing the tools, strategies, models, knowledge and wisdom of an integrated syste… Management Team Training Library For High Growth and Technology Companies (Secrets of a Serial Entrepreneur, II)


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Reads Featured Discipline Katzenbach Douglas PDF C597c9426

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HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith) PDF




by Harvard Business Review : HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith)

ISBN : #1633694550 | Date : 2013-03-12

Description :

PDF-c8d92 | Most teams underperform. Yours can beat the odds.If you read nothing else on building better teams, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you assemble and steer teams that get results.Leading experts such as Jon Katzenbach, Teresa Amabile, and Tamara Erickson provide the insights and a… HBR’s 10 Must Reads on Teams (with featured article “The Discipline of Teams,” by Jon R. Katzenbach and Douglas K. Smith)


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Combo Prospecting Powerful One Two Pipeline PDF B2091f8c1

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Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales PDF




by Tony J. Hughes : Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales

ISBN : #081443911X | Date : 2018-01-11

Description :

PDF-31475 | Unleash a killer combination of old and new sales strategies. How do you break through to impossible-to-reach executive buyers who are intent on blocking out the noise that confronts them every day? Old-school prospecting tactics or new-school techniques alone won’t provide the answers. But Combo Prospecting will…by showing how to combine time-tested sales processes with cutting-edge social … Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales


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: Consumer Behavior and Marketing Strategy 7TH EDITION

ISBN : # | Date : 2005

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PDF-9fe6c | Consumer Behavior and Marketing Strategy 7TH EDITION by J. Paul Peter and Jerry Olson. Richard D. Irwin, Inc.,2005 (… Consumer Behavior and Marketing Strategy 7TH EDITION


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Attention Economy Understanding Currency Business PDF 72ce245cb

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by Thomas H. Davenport : The Attention Economy : Understanding the New Currency of Business

ISBN : #157851441X | Date : 2001-06-01

Description :

PDF-bf3a6 | This title identifies attention management as the new critical competency for 21st century business. This is a landmark book for every manager who wants to learn how to earn and spend the new currency of business argues that unless companies learn to effectively capture, manage, and keep attention – both internally and out in the marketplace – they’ll fall hopelessly behind in our information-floo… The Attention Economy : Understanding the New Currency of Business


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[Pub.86Ljo] The Attention Economy : Understanding the New Currency of Business PDF | by Thomas H. Davenport


The Attention Economy : Understanding the New Currency of Business by by Thomas H. Davenport

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